Philips Floor Care
Press / In-store poster
In-store PoS special build model
A recreation of the vacuum cleaner containing a model of an alpine scene to emphasise the air filters inside.
Product Glorifier
A card board wrap fits over the product on shop floor for messaging.
In-store film
Storyboard of short product film including technology demonstration. It opens on alpine meadow, pulls back to reveal that the scene is inside the vacuum cleaner.
Philips - RoomaTherapy
The Philips air filter technology is so good we’re aiming to reposition Philips vacuums as part of a “home environment” enhancement, not just a cleaning product.
