Singapore Tourism Board: River Safari Zoo
GAME - 2014 : SINGAPORE TOURISM BOARD
Singapore Tourism Board had an idea to increase the number of people coming to Singapore's tourist attractions by combining Bluetooth NFC technology with the tourist spots itself.
Tablet devices would be set up all along River Safari Zoo, and the visitors will be given wristbands with NFC tag that can be tapped on the tablets to activate quests.
Since this project was still a beta, we proposed to them to make this happen at Singapore Zoo. The main idea is to attract kids to follow the story of the animals by going through trivia quizzes on each designated stations and acquire badges if they succeeded to answer the quizzes correctly.
Tablet devices would be set up all along River Safari Zoo, and the visitors will be given wristbands with NFC tag that can be tapped on the tablets to activate quests.
Since this project was still a beta, we proposed to them to make this happen at Singapore Zoo. The main idea is to attract kids to follow the story of the animals by going through trivia quizzes on each designated stations and acquire badges if they succeeded to answer the quizzes correctly.
This project was a proof of concept and has been archived.
This journey also tightens the bond between parents and their child, friends and couples. We also provided them with wefie spots where they can take picture and share it to Facebook.
Below are some photos of the event; wristband registration and feedback counter at River Safari, as well as visitors taking a wefie and interacting with the device.
Below are some of the app screens UI:
