The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.

Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.

The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.