Sussi is a brand that has earned its audience over 20 years. But with the rising of young generation, Sussi needs to update its brand image to stay dynamic and attractive in the eyes of millennials.

Started from the noble spirit as brand’s heritage, we have created a new universe of “women of influence” and empowered them with intellectual glamour. We have created a new space identity for Sussi’s shops with the naming Wu&Elizabeth and its visual system.