The client had been using the logo you see below, but it was only appearing on their Facebook page. My client wanted an updated mark in place before moving forward with any marketing efforts.

It was determined that the icon of the bridge must remain intact. CORF's slogan is "Bridging the Gap" so my challenge was to find a simple way to bring more meaning to the icon. My client and I discussed the idea of a forming bridge, as CORF's primary goal is to bring new Oncology and Technology services to those who typically wouldn't have access to them. My client like this idea, so we sketched out some loose thumbnails, then I moved forward with crafting the mark.

This was one of those instances where we had success on the first try. The client really liked the updated mark, as it echoed of the original, but brought more meaning to the visual identity.