The microsite functions as the gateway to the Secret Weber Society. Users are able to register, recruit other members, countdown to the Ultimate Get Together, and share the events they've hosted. Users are able to earn points that go towards winning the grand prize. They are also able to share recipes and photos with other SWS members.

On Pinterest, users are able to repin and share repieces posted by Weber.

The Secret Weber Society brand page on foursquare allows users to get recipes and tips on grilling. Clues and a map to the next upcoming Ultimate Get Together will also be accesible through foursquare.