Pique was a Hong Kong based Marketing Consultancy agency. They wanted a brand to represent their multicultural and creative identity with their bilingual services. The branding and Chinese naming 闢 was done together with the founders, representing 開闢 as their value of helping clients expending new opportunity. The use of traditional Chinese character in an modern abstract form in the logo design conveys the concept of their bilingual feature and international markets consulting services.

Pique is about diversity. It is international yet local-focused. It is dedicated yet creative. The logo design uses the traditional Chinese character of Pique in an modern abstract form, aims to emphasize the idea of the expertise of local market while celebrating their international diversity and their strength - to cross the cultural barriers between two different backgrounds at the same time utilizes the best in both and combine them with the most creative and effective strategy.