Ohmyhome, a Singaporean property startup, wanted to differentiate itself from the likes of other housing platforms like 99.co and Property Guru, based on how tech-driven and customer-centric they are.We decided that transparency and honesty was the best way forward. No hiding behind algorithms, no aggressive sales speak. Only a simple demonstration of the top notch service that goes on behind the scenes, right up till the point of your home sale.
From pitch win to commercial success.
Role: Creative Group Head @ Publicis Singapore
