MADAM DATIN 拿汀太太
Branding / Brand Strategy / Naming / Art Direction / /Illustration / Interior Art Direction / Signage Design / Photography Art Direction / Social Media Design / Copy Writing
Brief
The client was of Malaysian Chinese heritage and sought to open a restaurant that celebrated their cuisine in Shanghai. They faced challenges of a very competitive commercial space and a market with limited appetite for South-East Asian food.
Solution
Studio Chenchen directed the interior design of the restaurant and supported the concept from brand strategy though to design.
Our approach was to shape a brand that would generate a sense of intrigue and nostalgia that could connect with modern Shanghainese customers. To do this, we drew from the identity of Peranakan Malays– a Malaysian ethnic group of Chinese origin, and the culture from which the restaurant’s menu is based.
Illustrator: Vincent Wong / Photographer: Johnny Zheng / Interior Designer: Jessie Su
