This billboard campaign for Gatlin Pest Control actually started out with a dare to see if a cowboy chipmunk stock photo could be used on a client advertisement. Gatlin Pest Control was looking to refresh their advertising. Since their slogan is "Gatlin Gets 'Em," what better way to use said stock photo and accept the dare with a western themed campaign of wanted posters?

In the end, the posted designs didn't have the "Gatlin Gets 'Em" slogan, but just "Wanted" plus the client info.