Life Matters 

Cherish the lives of yourself and other

CHALLENGE

Road accident case has an increasing trend in these years which cause road accident to become a big threat to people. The number of road accidents can be reduced gradually by rising the awareness of the public about the danger of road accide

IDEA
The different kinds of print ads showing the different situations that may cause an accident to happen. This may help the public know about the effect of dangerous driving. The seriousness of the image of the car crash on posters can also alert drivers about huge impacts brings from a road accident. The advice strategy has been used in the print ads in order to cultivate awareness among drivers to be extra careful while driving. By providing the official website of JKJR, information like news, safety information and latest announcement can be obtained by public.