Vandenberg Six Brothers
Agency: Co-Partnership
Client: Vandenberg
Custom type | label design | illustration.
1 sparkling label design and 3 still label variants.
All product shots courtesy of Co-Partnership.
Vandenberg Hero's Medal
The medal label represents and pays respect to the Six Vandenberg Brothers heroic homecoming from World War Two and talks to the positioning
of “ fortune favours the brave.”
The medal concept is a timeless symbol of reward, gallantry & bravery in the face of adversity, it captures the heroic nature of the Vandenberg brothers.
Medal style examples used for inspiration
Starting concept
Co-Partnership approached me as always with a well ironed out concept for the project, with strategy and branding all well considered in order to link back into the existing brands guidelines and assets.
My job was to bring a well considered crafted aesthetic to the overall design and layout while developing 2 very distinct styles, 1 for the sparkling range (more premium feel)
and 1 for the still range.
Many versions and ideas were developed for both these designs and the result was a unified design that clearly showed the history and legacy that the brand embodies.
Pinot noir chardonnay - Methode Traditionnelle
Final design mock-up
Still range | 3 variants.
Final design mock-ups
Type design
The typography used for the still and sparkling range is all custom made and
meant to look like typography you would find on medals from the war era.
Simplicity and authenticity was the aim.
Neck label design
Thank you
