Protargol.
Medicine for children
Protargol is a new medicine for the treatment of the common cold in children of all ages. Together with Alvils and the Kirov Pharmaceutical Factory, we created an identity, packaging and website for launching the product on the Russian market.
We created a story for the product, placing the character in the center of brand identity and making him a key element in brand communication. The story is broadcast through packaging design and animated stories on the website. The hero of the created animated stories finds himself in various places and situations where normal breathing is difficult, experiencing the same things as a baby with a stuffy nose.
The website received Gold in the nomination «Medicine» of the Rating Runeta 2019 contest and the Awwwards Honorable Mention.
