The Student Agency was approached by the Youth Model ASEAN Conference (YMAC) to help with a brand redesign of their logo for an upcoming event at Singapore Polytechnic in October 2016. Along with this logo revamp, they also would like an event logo as well.

After a round of shortlisting and presentation, my design was chosen but now there was a new challenge that was added by the client. They wanted to include the "S Rajaratnam Endowment" in the YMAC logo design as it was an important partner.

The client requested that the endowment logo to be just added alongside the proposed design. But I felt that the two different fonts might clash and cause a visual discord. So I modified the font I used and also the colour to match the navy blue that is used in the "S Rajaratnam Endowment" logo.

The theme for 2016 was 'Bridging Hearts, Building Ties' and the thematic logo was award to another fellow designer of The Student Agency. We both were then tasked to create various deliverables for the event. This project was quite challenging in that there were a lot of deliverables to design, but it was a fun one.