POSTFINANCE
On equal terms
Using the brand personality as a basis the PostFinance brand image was given a fresh and contemporary look.
PostFinance is one of Switzerland’s leading financial institutions and market leader in the nation’s domestic payment transactions. It is the ideal partner for all those customers who manage their own finances. For payments, savings, investments, pension schemes or financing – with its user-friendly products and fair conditions PostFinance facilitates the day-to-day management of money transactions.
As a brand PostFinance aims to project the following lifestyle attitude: “Enjoy handling your finances – with an excitingly refreshing ease.” Contacts with PostFinance should be easy and generate positive emotions. PostFinance is seamlessly positioned at the heart of its customers’ everyday life, both at work and at home, physically and digitally.
The brand sets independent accents in an increasingly contested market – confident and modern yet with both feet firmly on the ground.
The imagery captures emotional experiences, while portraying the significance of those moments. They are forceful images that strike a chord through their spontaneity and projected sense of true reality.
Typically PostFinance: Emotive pictures, striking typography against a black background,deploying its time-tested logo and color scheme.
Responsible at PostFinance: Ursula Käser Aebi (Communication Director), Thomas Zimmermann (Head of Marketing and Sponsoring), Kathrin Schürch (Project Management),
Responible at Branders: Pascal Geissbühler (Head of Strategy), Philippe Knupp (Strategy Director), Ina Bernhardt (Brand Consultant), Thom Pfister (Creative Director), Palma Manco (Senior Brand Designer), Marisa Fahringer (Senior Brand Designer), Dorothee Aargast (Brand Designer).
