We needed to show the phone as realistically as possible but with dynamic close-ups that offered a premium look and feel to the phone. We enhanced shadows and reflections on the phone to create an atmosphere throughout all product shots that defined modern luxury. When demonstrating more technical aspects of the phone — the folding mechanism, for example — we utilized accessible and fun microinteractions to make it interesting and simple to understand.

The design, copy, and source were disseminated to 26 countries, with care taken to ensure that when copy was translated into local fonts. type alignment would not affect design. Included in the package was SEO keywords, meta tags, web accessibility, and optimized search for the various countries accessing the page.