Map of Italy designed for Nutella's 2019 new campaign "Nutella Gemella" curated by Ogilvy Italy.
By registering your custom Nutella jar on the dedicated platform, people can discover where in Italy the twin jar is located and be in touch, shortening distances and spreading a message of love and equality. The map aims to show the connections of the twin jars around Italy, focusing on the main cities where the campaign has been launched.
AGENCY: Ogilvy & Mather | DESIGN STUDIO: Pink Salt | ANIMATION: That's Motion
ILLUSTRATION: Daniele Simonelli
I S O L A T E D E L E M E N T S