Festival for good 2017 is an event to help raise awareness for local social enterprises. It aims to bring on board new customer/supporters for the various causes of the social enterprises.

The target audience consist of the millennial and young adults whom are generally more inclined towards supporting local start ups and have a heart for these causes. Therefore the design took into consideration the target audience as well as the enterprises, creating more excitement and vibrancy at this festival, while incorporating the existing design of the location, maximizing the cohesiveness of the design in the space provided.