Branding and identity for Al Kebab Company, a new restaurant in Chennai. The restaurant is a small fast casual eatery, and the branding system consisted of line illustrations of various items available at the restaurant to keep the identity playful and informal.
The logo consists simply of the restaurant name with the line illustration of the kebab. This line illustration formed the basis of the identity and the rest of the elements were illustrated in a similar style.
We did a cascaded, narrow menu that is easy to hold with one hand.
The illustrations were used for in store branding as well as on the stickers for the packaging.
