Savanna is South Africa’s most loved cider, renowned for its dry humour and unapologetic tone. When it was time to launch the new Savanna with no alcohol on digital, we imagined an unapologetic world where the rules don’t apply – and then added a generous dash a dash of dry humour.

So, we created an engaging online piece that breaks the rules of stereotypical drinking culture and introduces the new variant as Savanna’s youngest sibling. You know, the one who believes the #RulesDontApply. (Oh yeah, we also broke the rules of gravity along the way. No biggie.)