During football tournament with U23’s participation, the excitement amongst Vietnamese fans are already high. With little space for slump moment, how do we make Coke’s upliftment message relevant to them during the AFF Suzuki cup?

We came up with the creative idea “UPLIFT VIETNAM Oi”. We created limited edition CAN designs using Vietnam national football players to celebrate the winning spirit of team Vietnam. An AR based content was  launched for Vietnamese fan’s to celebrate with the team. To give more engagement social and digital hooks were created, like FB Avatar, Video avatar for Fan’s root and cheer for the team.