Client: Long's Horseradish
Brief: Reposition Long's Horseradish as a high-end specialty food brand, appealing to affluent and discerning food enthusiasts that appreciate freshness and quality.
Target Consumer: Ages 45 and above. Willing to pay more for freshness and quality. Pays close attention to product ingredients.
USP: Long's horseradish products are handcrafted and it's been less than 48 hours since the product was produced and packaged.
Target Consumer: Ages 45 and above. Willing to pay more for freshness and quality. Pays close attention to product ingredients.
USP: Long's horseradish products are handcrafted and it's been less than 48 hours since the product was produced and packaged.
