White Claw Hard Seltzer is an Illinois based company. It is sold locally in bars, gas stations, grocery stores, and liquor stores. If you are looking for something with low calories and gluten free in today's expansive adult-beverage world, this is a good choice. The audience is Chicago's transit riders. Using colors from the products for the background to contrast against the white typography and an image of the product with the well known social media format really draws people in.