ATUPRI
Defining new standards to promote health
We developed maxyourhealth as your pocket companion that enables you to spend at least 10 healthy minutes every day. Based on personal preferences, the smart digital health platform and app combines microrituals, functionalities, inspiring content, and a scientific test to learn about your sport type. At the core of Atupri's integrated content marketing strategy, maxyourhealth also builds the basis for the advertising campaign we created.
Atupri's positioning as enabler for individual health is not only written on a forgotten strategy paper. Together with our client, we wanted it to be experienced every day in Switzerland. On maxyourhealth you learn how you can invest 10 minutes every day for your health: it is simple, motivating, smart and personal.
The overall aim is to build a new cohesive way to promote health in the long term: maxyourhealth builds the fundament for all Atupri’s activities and communication enabling you to actively do something for your health. Atupri will therefore move away from short-lived campaigns and initiatives to provide you with a long-term integrated health promotion offering with more impact.
From start to finish, maxyourhealth has been born as a combined effort with our client: our design, UX and content and marketing specialists worked with Atupri’s marketing and digital team in co-creation workshops on concept, development and realization.
From start to finish, maxyourhealth has been born as a combined effort with our client: our design, UX and content and marketing specialists worked with Atupri’s marketing and digital team in co-creation workshops on concept, development and realization.
Microrituals are small tasks and exercises that you can easily integrate into your daily life. You can pick them and keep track your progress via digital platform and app. So without all too much effort, these effective and fun microrituals become part of your routines. And there you have it: by repeating a micro task over time you have acquired a new healthy habit. Quite clever, isn’t it?
And there is more. Curated content in the form of personal stories, facts, editorials and expert knowledge round up the experience with relevant health insights based on your interests and preferences.
Atupri’s health ambassadors such as triathlete and Olympia gold medalist Nicola Spirig and personal trainer Niklaus Jud guide us through individual and partner video tutorials shot and cut by our in-house video journalist. With them, maxyourhealth provides you with a selection of effective short movements for great impact.
Ever wondered why you can’t stick to your sport schedule? Or how you can personalize it more? Find out on maxyourhealth: fill the easy yet scientific questionnaire developed by the Institute for Sport Science of the University of Bern to learn about your sport type.
The creative idea behind the campaign lies in combining messages of self-reflection around health-relevant topics with the CGI bubble that stands for maxyourhealth. Do you feel energized? Sexy? Happy? What do you do to feel better and healthier? Discover your healthier self on maxyourhealth.
As core of the integrated content marketing strategy, maxyourhealth's content and visuals appear across all Atupri communication channels - in Atupri's digital and social channels, in the client magazine, in the newsletter and in more media.
Responsible at Atupri: Kaspar Trachsel (Leiter Marketing und Vertrieb und Mitglied der Geschäftsleitung), Regula Meier (Leiterin Marketing-Kommunikation), Roman Brühlmann (Marketing Manager, Kampagne), Melanie Schöpfer (Marketing Managerin, Technical Stream), Jeannette Röthlisberger (Marketing Managerin, Content Stream).
Responsible at Branders: René Allemann (CEO), Thom Pfister (Creative Director), Philippe Knupp (Strategy Director), Marisa Güntlisberger (Director Omnichannel Experience), Thea Ferretti (Communications Director), Thomas Hausheer (Creative Brand Technologist), Andreas Finke (Senior Communications Manager, Content Stream), Martin Fähndrich (Video Journalist), Micha Kumpf (Senior Brand Designer), Luisa Ender (Junior Brand Consultant), Caroline Spoerry (Brand Assistant).
Photography & Videos: Sandro Baebler (Photographer and Director), Oliver Hallberg (CGI), Lilian Lüthi (Frame Eleven Videoproduktion).
