项目背景
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鲑小鱼是超级物种鲑鱼工坊旗下子品牌，专注于鲑鱼工坊相关餐品的外送服务，致力于为消费者提供高品质的饮食体验。
食材大多直接采用国外进口，因此客单价相对较高。
鲑小鱼面对的主要消费人群为25-40岁的白领女性，她们有着不错的收入和较高的文化水平， 更注重产品品质和消费体验，对价格宽容度较高，追求品质且愿意为自己花钱。
黑白色的logo彰显高级，风格偏日式。简洁的手绘线条，活泼中带有一丝稳重。
辅助图形则采用了浓烈、热情的水彩插画形式，用丰富的色彩和肆意的笔触刺激食欲， 与logo相辅相成，一静一动。
鲑小鱼最初在上海门店推广试点，上线首周在无优惠的情况下，即带来超过400%的下单量。
SALMON is a sub-brand of Super Species, focusing on sushi delivery services and committed to providing a premium experience. Most of the ingredients are imported from abroad.
SALMON's main consumers are office women aged 25 to 40. They have rich incomes, are well educated, pay more attention to product quality and consumer experience, have a higher tolerance for prices, pursue quality and are willing to spend money for themselves.
