Singapore Power: POWER THE NATION
SP Group stands for the relentless positive energy that has made Singapore what it is today. Our job is to capture and portray this energy in images, words and actions.Making the most of our name SP Group’s name begins with ‘SP’. To launch our brand stance use these two letters to express ourselves clearly, simply, quickly and uniquely.
Depict and Demonstrate ‘Powering Singapore’: SP Group’s past and promise are encapsulated in this one line. Our job is to bring it alive and embody the energy of Singapore.
Depict and Demonstrate ‘Powering Singapore’: SP Group’s past and promise are encapsulated in this one line. Our job is to bring it alive and embody the energy of Singapore.
Energy is a mysterious and powerful thing.
You cannot touch it, but you can feel it - everywhere.
You cannot hold it, but you can control it.
You cannot explain it, but it makes things happen.
Look around you, and you will see the energy that is powering our nation.
It is in our people, in our homes, in our businesses, in our ideas, in our hopes and in our dreams.
This is the energy that we at the SP Group have turned into an unstoppable power at the flick of a switch, since the very beginning.
Together,
our power is both personal and spectacle.
our power can spark a hidden passion.
our power can hold a crowd spellbound.
our power can spread the love.
our power can make every bite hit the spot.
our power can speed up the present.
our power lets us speculate what's next.
Yes.
If you have the energy, our power can transform anything.
SP Group, Powering People
Families
Businesses
Experiences
Tomorrows
The Nation
Looking into the heart of our logo
SP Group’s logo is unique. At its heart is a stylised ‘S’ shaped ‘flame’. We extrapolate this to form an instantly recognisable signature look.
SP Group’s logo is unique. At its heart is a stylised ‘S’ shaped ‘flame’. We extrapolate this to form an instantly recognisable signature look.
Making the most of our name
SP Group’s name begins with ‘SP’. To launch our brand stance use these two letters to express ourselves clearly, simply, quickly and uniquely.
SP Group’s name begins with ‘SP’. To launch our brand stance use these two letters to express ourselves clearly, simply, quickly and uniquely.
Client: Singapore Power
Agency: DDB Singapore
Creative Chairman: Neil Johnson
Creative Director: Thomas Yang
Art Director: Liu Jiayi
Copywriter: Jasmine Tan
