Deloitte we were again asked to create a brand installation that defied convention at the World Economic Forum in Davos. Using the theme of innovation, we were able to create a dynamic, living installation that harnessed the public opinion though social media and dramatically brought it to life through a live, ongoing series of illustrations.

#InnovationLive started out as a blank canvas and over the 3 days digital content captured using the hashtag transformed the space. The responses were curated under the themes of #Business, #Innovation and #Society and were transposed live onsite by a trio of illustrators.  As the conference and the conversation progressed the content became richer. 

The conference is all about debate and ideas.  We designed the installation to be inclusive, creating an open platform where everyday people could express themselves on this world stage and engage with world leaders.