MOODBOARD
A branding and identity project: Aid Re-imagined aims to provide fresh, cutting-edge, challenging, future-looking thinking and perspective, as well as consultancy services to international organisations. It will be helping aid organisations and leaders in the sector to re-think, re-imagine and challenge their perspectives on aid.
The challenge was to reflect the diversity of the consultancy’s reach, and to provide Aid Re-imagined with a fresh, flexible and future-focused image. The aim is to give it a sense of being futurist, as it works towards shaping the future of aid, the future of humanity, but is also grounded in the Global South.
I developed the logo and identity which transforms into a pattern I created inspired by the traditional weaving patterns of the Yakan tribe in the Philippines. The brand’s palette features a harmonious combination of dynamic & vibrant colors which blends well together.
photos: startnetwork.org
visit: https://www.facebook.com/aidreimagined
introduction and mission text: Arbie Baguios, Founder Aid Re-imagined
