A series of illustrated artworks and videos made to celebrate three of the most important Italian
adidas sports assets of 2019: Lorenzo Insigne, Ivan Zaytsev and Simona Quadarella.
Lorenzo is an extremely fast player; his main skills are the unusual speed and very accurate long-distance shooting ability, both portrayed in this short video, where he wears his typical “X” boots.
His determination and consistancy in dominating the game earned him the nickname of "The Zar".
Ground breaking spikes, impenetrable walls and jump serves at the speed of light are his mains skills; try to beat him.
Here are a few static poster designs made for Zar's Instagram feed.
After receiving important advice from her coach Christian Minotti, Simona Quadarella starts her training for the
2019 World Aquatics Championships, a journey full of obstacles and unexpected enemies pushing her
to swim faster than she ever has! Will she arrive ready in Gwangju?
Art Supervisor: Art Supervisor: Andrea Fumagalli
Mid-Weight Art Director: Andrea Grimaudo
Art Director: Gabriele Bass
Senior Account Executive: Lorenzo Fabaro
Account Executive: Lorenzo Galletti
Account Executive: Erica Mattaliano
Senior Editor: Alessandro Romeo
