Brief
Talkable is a service that helps brands find a new way to communicate with their customers — through referral marketing. Referral marketing is a way to advertise your product by providing your existing customer base with an incentive to invite their friends. This results in them trying out the service or product you are offering.
Our task was to create an explainer video for new clients and business partners. We suggested to tell this story in an unconventional way: we chose a metaphor of an ant's way of communication, which is very similar to the idea of a referral marketing.
Storyboard
Work Process
Despite a naive appearance of the graphics, this video was quite challenging to produce.
We wanted to create very hand-made feeling, that is why all basic backgrounds and elements were drawn in Photoshop three times to achieve this trembling effect. Final version was combined in After Effects with a better timing.
Character development
Our biggest challenge was to animate ants. For backgrounds and objects we used a loop of 3 drawn frames, but we did not have that much time to make cel animated ants in each scene. We decided to start with vector ants and then make them more rough with effects and textures.
C L I E N T Talkable
A G E N C Y Untime Studio
A G E N C Y Untime Studio
I D E A Liza Tarasova, Tony Pinkevych
D I R E C T O R Liza Tarasova
I L L U S T R A T I O N S & C L E A N - U P Mari Kinovych
2 D A N I M A T I O N Nick Zaychenko, Vlad Zhelikhovskyi, Mari Kinovych
3 D A N I M A T I O N Vlad Zhelikhovskyi
2 D A N I M A T I O N Nick Zaychenko, Vlad Zhelikhovskyi, Mari Kinovych
3 D A N I M A T I O N Vlad Zhelikhovskyi
C E L A N I M A T I O N Liza Tarasova
P R O J E C T M A N A G M E N T Anastasiia Biriukova
