JS Orphic is a performance skincare range launched by Joseph Schooling, in collaboration with Atlas Medical Clinic.
The range includes specially formulated sunscreen, facial cleanser, hydrating serum and snail cream.
The Olympic champion has always been in the sun and water since young, and as such faced skin concerns such as sensitive and dry skin. Working together with Atlas Medical Clinic, a solution was crafted - one that would provide the necessary ingredients formulated using the most advanced technology to resolve skin issues, just like what nature intended for our skin. The performance skincare range was to cater for the mass market, both females and males and all skin types.
Working on the concept revolving around hydration, the sun and water, the same elements
were used for a clean and refreshing vibe in the design of the collaterals for the project launch.
were used for a clean and refreshing vibe in the design of the collaterals for the project launch.
Project deliverables include the designing of launch poster and invitation, as well as marketing collaterals.
