General Mills "Win One Give One" Promotion
Character Development, Character Design, Digital Sculpting
Character Development, Character Design, Digital Sculpting
When a company like General Mills plans a massive promotion to give away thousands of laptops to both contest winners and underprivileged schoolchildren in Africa, they hire a top-notch ad agency like Saatchi & Saatchi.
Working with Publicis, who S&S hired to help produce this campaign, we designed the character that serves as the lynch-pin of the entire campaign.
Bigshot Toyworks was contracted to develop, design, and produce the physical & digital assets for this heroic character. Engineered digital files were sent to Africa for on-site prototype production and painting to meet an incredibly tight production deadline. Digital assets were also created for use in the online Flash game for the "Win One Give One" website.
From the initial phone call to the finished product, this character came to life in just under 2 weeks. While we generally prefer a bit more time for such high-profile projects, we can always be counted on to deliver.
Working with Publicis, who S&S hired to help produce this campaign, we designed the character that serves as the lynch-pin of the entire campaign.
Bigshot Toyworks was contracted to develop, design, and produce the physical & digital assets for this heroic character. Engineered digital files were sent to Africa for on-site prototype production and painting to meet an incredibly tight production deadline. Digital assets were also created for use in the online Flash game for the "Win One Give One" website.
From the initial phone call to the finished product, this character came to life in just under 2 weeks. While we generally prefer a bit more time for such high-profile projects, we can always be counted on to deliver.
Initial character concepts
Final character concept
Final digital render
Final digital render, front view
Final hand-painted prototype used in online Flash game at www.winonegiveone.com
Users can use a slingshot, catapult, or rocket to launch the hero to Africa to deliver a laptop.
Our hero comes in for a safe landing...
Success! For every 2100 heroes that users successfully land, General Mills will done a laptop to a kid in Africa...up to 442 laptops total.
General Mills is also launching a giveaway promotion through their Betty Crocker Fruit Snacks where consumers can win a laptop...and for each laptop won, another is donated.
General Mills is also launching a giveaway promotion through their Betty Crocker Fruit Snacks where consumers can win a laptop...and for each laptop won, another is donated.
