Italianjoint is an Italian company, founded in Florence in 2018. 

The company is specialized in selling cannabis flavored alcohol products.

Its main products are the Elite Vodka "Solo per Pochi" and the Gin "The Alkemy Gin"  which are part of the Badline by Italianjont.

The strength of these products lies in their craftsmanship and their natural and characteristic flavor.

For this project the company asked me to create an artwork in order to publicize the launch of the Badline to the general public.

In order to respect the characteristics of the products, I've decided to develop hand-made artwork for the poster. The idea was to communicate something true and authentic, just like the Italianjoint products.

The texutes featured in the artwork were obtained with the use of organic elements that were dipped in ink and used to "print" directly on a sheet on which the stencils of the bottles and the lettering were placed.

For the "Solo per Pochi" I used lemon leaves (flavor contained in the product) to print the texture of the leaves.For gin I used a bag full of cereals, which are the main component of the product.

The lettering inside the bottle are the one on the original labels. For the writing "Italianjoint"  I have instead adopted a Neuland realized with a brush.

The final result are two artworks that fully reflects the values ​​behind Italianjoint.

Simplicity, craftsmanship, nature and strength.

Enjoy!