Social media campaign for PlayStation

Challenge: Most of the players were already used to menus of PS4 being in English. We needed to convince them, that switching the console to Czech language will make their lives easier.

Idea: We have created a series of Facebook posts illustrated by CZ artist antimultivitamin.

Every post would remind gamers that life is full of misunderstandings. But luckily, now they have someone, who will understand no matter what - their console.