For our Packaging Design module, we were asked to select a local brand to repackage. We chose the X-mini, a brand which most people would not associate with Singapore. For the concept, we looked at X-mini's target audience, which was youths who were into extreme sports and music. We were inspired by the letter 'X', which had multiple symbolisms to it: the 'X-factor' & 'X-treme', and we felt that the shape of the X had good structural potential.
To extend the concept further, we created a design for another speaker in the series: the MAX. The MAX is a stereo speaker compared to UNO's mono.
We made sure that both our designs for the different speakers would carry a similar look and feel.
