Brand & identity design for the Inaugural edition of Bay Area South Asian Film Festival, 2018.
BASAFF is a platform for South Asian storytelling. San Francisco Bay Area — home to one of USA’s largest and most affluent South Asian and Indian community — becomes a setting for the film festival every Fall.
Locals, visitors, film aficionados, filmmakers and the South Asian diaspora come together to celebrate the power of film, art, technology and storytelling in an environment that fosters creativity & innovation.
The team behind BASAFF wanted to lay emphasis on and addresses the massive m convergence of Art and Technology, in current times. With Bay Area (San Francisco), thriving on automation & innovation, they wanted to showcase the existence of Cinematic & artistic conversation in the midst of Technology — fostering discussions, cultural exchanges and the merger of visions.
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IDENTITY CONCEPT
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