MasterChef Australia has, over the years, become India's favourite culinary competition reality TV show. With previous campaigns, we focussed on the food because, well, it's MasterChef.
But this year, looking at the rise of multiple screens and OTT platforms, we realised that this was one of the very few shows that people wanted to watch with family. Using this insight, we shot a couple of films to promote the 11th season of MasterChef Australia on Star World India.
The first film, titled 'Bear', shows a typical teenager walking out of her room after ages, akin to a bear stepping out of her den after hibernation. The second film, titled 'Fish', is targeted to the housewives who only get to watch the show in the mornings.
Creative team:
Sachin Kamath [Communications Head]
Sachin Kamath [Communications Head]
Sushma Joseph [Director, OAP Head]
Aakarsh Sibal [Senior Creative Producer]
Anubhav Rattan [Senior Creative Producer]
Aakarsh Sibal [Senior Creative Producer]
Anubhav Rattan [Senior Creative Producer]
Sahil Thakur [Editor]
MasterChef Australia Season 11 - 'Bear'
MasterChef Australia Season 11 - 'Fish'
