Geo Geo is an edutainment I-Pad app intended for children (mostly girls) around the age of 12, when they are getting into basic geometry and algebra in school. For those students who have a hard time with word problems and theoretical math, this app combines the real and tactile with the familiar surrealist digital world. It also combines disciplines (similar to the International Baccalaureate program) addressing the same concepts in different classes to further learning. Approaching the trend around crystals that has been growing in recent years, Geo Geo combines math, science, and “magic” (the basic new age concepts behind crystals).
Challenges include turning math from something intimidating into something genuinely interesting and compelling. Usually students are surrounded by harsh black lines and imaginary situations in the same three fonts for their entire education. This app strives to combat this with a kinder face to the numbers. Soft bright colors are paired with more interesting typefaces and a generally more inviting visual system. An abundance of corners and slanted/ rarely perpendicular lines help support this, and bring it into a more mature kind of Dr. Seuss manner.
The typeface for headings and subheads is Righteous. Similar to the rest of the graphical elements, this type lends much more flexibility and fun to your average sans serif, and has that surrealist element that rose tints the situations students have been conditioned to dread. The body type Nobel takes a lighter hand to the same idea. Reminiscent of old favorites like Mr. Eaves, Nobel adds a bit more structure back in to the system, even at thinner weights. It’s not so hard as Avenir for example, but the lower X-height with the selective curves balance the rational and the fantastical.
