Visual Identity
RETEM
Retem is a brand of diverse products, such as bags and clothes with production through the re-signification of discarded fabrics in the industry. The brand supports a new way of consumption, throughout the conscious and respect towards the planet, following the principles of re-utilization, respect, and re-signification.
Client/ Retem Acessórios Project Type/ Visual Identity Place/ São Paulo, Brazil Year/ 2018
The concept is based on the words: well being, nature, sustainability, modernity, and elegance.
Therefore, the brand visual was inspired by minimalism, with thin traces and colors that strengthen these principles.
The visual identity is minimalist, delicate and elegant. The trace of the brand is thin and gracious, passing the sensation of tranquility. To fulfill the visual identity it was created a symbol, that as its origin on the purity of the lotus flower; the nature represented by the shape of water drop; and finally, the symmetry represents balance and harmony.
Muito obrigada!
Thank you!
