Brand project for manufacturer of construction chemicals
Naming / Visual identification / Packaging design
The brand was created by a group of experienced engineers. They created 17 products that are used for waterproofing, tiling and renovation works.
I had a pleasure of visually dressing their business idea. Starting from the name, through all the identification and packaging designs, I tried to give the brand a professional, trustworthy image based on greys and strong color accent.
Each product group has a different color label:
renovations - green
waterproofing - blue
tiling works - yellow
reinforced concrete repair - gray
complementary products - orange