As a city, Newport continues to punch above its weight especially when it comes to attracting major sports and events, so we were delighted to join the Westfield Health British Transplant Games as a creative partner. The four day event attracts more than 1,000 competitors and 1,500 supporters whilst raising awareness of organ donation and encouraging active lifestyles.

With the Games celebrating their 40th year in Newport, we wanted to give their brand an overhaul, creating a stronger sense of identity and improving awareness through a brand new website, illustration style and marketing collateral.