RIFF
The Sign of the Nautilus
For these new RIFF wines we’ve not only created an overall appearance that includes a logo and imagery, but also designed a very special wine label. Featuring a stylized nautilus snail it hints at the wine’s singular provenance. In prehistoric times the vineyards where the RIFF wines grow today were covered by an ocean with coral reefs populated by marine creatures. A remarkable drinking pleasure resulting from the eternal cycles and the perfection of nature.
The RIFF wines – a Pinot Grigio and a Merlot Cabernet – delight with their vibrant and accurate character. A total of five artfully illustrated wine labels embellish the Pinot Grigio. Each tells its own story and turns this enjoyable straightforward, fresh-tasting wine into a lifestyle product.
As part of the comprehensive brand appearance, a website provides more background details about the RIFF wines, their characteristics and their singular provenance.
Responsible at Alois Lageder: Alois Lageder (Managing Director), Alois Clemens Lageder (Managing Directorr), Magdalena Brugger (Marketing/PR)
Responsible at Branders: René Allemann (CEO), Thom Pfister (Creative Director), Marisa Güntlisberger (Director Omnichannel Experience), Palma Manco (Senior Designer), Soraya Gaouaoua (Senior Executive Designer), Katja Wölfel (Senior Copywriter), Thomas Hausheer (Creative Brand Technologist)
Illustrations: Nanna Prieler
