In the autumn of 2019 we've created the visual comunication concept aimed to promote Moldovan Wine Day, as a result of a tender organised by ONVV. We trully think that #chisinaucanbebeautiful so we've proudly created the key visual for this unique event. Other adaptations of the concept than those presented here do not belong to our team.
Moldovan people are proud hard-workers and good wine-makers. Our hands love the soil, the land, the dirt, we worship it through work.
Autumns around here are all about color, about being grateful to the earth for its diversity, for its opulence, the time to harvest.
As we manually collect them, every grape caries our unique fingerprints — and with them our national, wine-making identity.
This is the exact emotion we wanted to catch and express through an imperfect, manual graphic style, inspired by Mihai Grecu's paintings.
We've created this series of warm graphic illustrations, keeping in mind our traditions, our people, the ritual of harvest and autumn mild sunny days.
Even though there are no national ornaments, no national port elements, we believe the graphics transmit the right emotion, that resonates with the National Wine Day atmosphere in Moldova.
Moldova National Wine Day is the largest wine tourism event in the region. Over 60 winemakers from all over the country gather here annually, the event is visited by thousands of Moldovans and tourists from abroad. In 2019 Moldova National Wine Day celebrated it's 18th anniversary.
Graphic designer: Evghenii Pavlov
Account manager: Constantin Salagor
Animation: Igor Canonic
Copywriter: Veronica Țurcanu
Creative director: Olga Radu
