Heimen has their 100-year-anniversary in 2013. As part of this, they wanted a web portal and a profile to their project called Create Norway. First and foremost, this portal would provide information on courses, seminars and lectures, but would eventually develop into a portal where Norwegian artists and designers could show their work, make contacts and help to increase interest and create an environment that makes it possible for Norwegian designers to survive in Norway.

 

One of the first things I did was change the name Create Norway, I didn’t quite feel their name, considering their values, so I decided to go for the name "Noko av Norge" (Noko of Norway). In Norwegian  "Noko" means "something", in other words "A bit of Norway". Noko is also a term frequently used by creative people in Australia and French speaking countries, implying beautiful and functional design.

On the final day there were about 80 logos and brand manuals Heimen could go through and choose from, and mine was one of their chosen top-three.

 

The pictures used in this assignment are not mine and are only used to show the style I had in mind.
The photographer is Craig McDean.