McDonald’s Wants to Know Your Order Before You Do

  • McDonald’s CEO wants Big Macs to keep up with Big Tech. Steve Easterbrook is giving the Golden Arches a data makeover. ⁣Read full feature story - bloomberg.com/news/features/2019-09-25/steve-easterbrook-wants-mcdonald-s-to-think-like-silicon-valley?srnd=businessweek-v2

    Credits
    Client : Bloomberg Businessweek
    Producer : Diana Suryakusuma 
    Design/Direction : Sylvia Boomer Yang
    Animation : Bruce Chen, Tyson Peng
    Sound design : Cadell Cook
    Narration : Jillian Goodman

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