Sappi Cyber Security - PHASE 5 - 2018 - "Anyone Can Become A Password Spy"
In this phase of the Sappi Cyber Security campaign, we are focusing on the importance of password strength and the dangers of unsafe links and practice in e-mails.
Your private information is vulnerable to infiltration online - this we already know. What we mostly don’t know is who is the culprit behind the spying and infiltration. The news has shown us that spies can be anyone from the 13-year old kid next door to the Human Resources representative you greet every morning at the office. Only the spies themselves know who they are. Hence this campaign’s theme Anyone can be a Password Spy.
Unlike the previous phase where engagement was purely digital, this time we are taking engagement beyond the screen as well. Although we are still utilizing the paradigm of games for this round, the prize is something unique – inside information. By engaging in the simple “Guess the Password” mailer game, you get to learn about safe online practises concerning password strength and e-mails.
For the creative look and feel for this campaign, our inspiration came from the neon age of retro gaming, in order to compliment the continuation of our gaming theme from Phase 4 of 2018.
The live version of the below site can be found ➤ here.
