Maserati Tridente Famiglia

•

Concept

Maserati South Africa was looking to introduce an exclusive new loyalty programme to keep customers loyal to the brand while increasing engagement. We were tasked with coming up with a concept of what the programme, Tridente Familiglia would look like, from look and feel to functionality.

Look & Feel

The logo includes the trident of the Maserati brand to ensure it resonates with existing customers.

A cursive script font was chosen as it offers the beauty of handwriting while adding a certain personal touch.

A logo makes a significant impact on a company's public perception.

It serves to grab a viewer’s attention and communicate the company’s core values.

We used ‘by Maserati’ as a secondary brand to reinforce its immense value while
giving Tridente Famiglia a sense of exclusivity by association.

The colour palette of black, white, red and cream is bold, classic and distinctive.
Importantly, it exudes a premium feel that perfectly represents the Maserati customer and brand.

An online booking system gives users the freedom to book a service anytime they want.

Using various analytic tools, the system will be informed of the user’s location and can
therefore suggest the most convenient dealership for them to visit.

Rewards help in building trust in your brand and will ensure their ongoing engagement with the app.

Through a CRM platform, customers will be fed offerings and experiences tailored to their unique interests.

The Maserati Driving Courses, for example are ideal for the thrill-seekers looking to test the dynamic power of
these vehicles both on and off the road.

This is also an effective sales tactic that will expose existing customers to other
Maserati vehicles on offer.