The Task
Farm Fresh are dairy produce from local Western Ukrainian farms that are manufactured from whole milk, following traditional techniques in a modern quality-controlled setting. Our goal was to create packaging for a new kind of product, focusing on its natural and fresh qualities. We needed to convey a sense of authenticity, as well as tell about the product’s origin, features and benefits.
Logo
In a modern world revolving around technology, simplicity and authenticity are of particular value. Consumers want to be sure that the products they buy are fresh and natural. They look for products that combine tradition with innovative technologies; something simple and delicious that comes in an appealing modern package. The logo was based on an image of a wooden handle found on old milk cans. For many this image is associated with farm fresh products, traditions, trust and simplicity.
Packaging Design
The brand’s greatest strengths are their natural and fresh qualities, and thus Farm Fresh wanted to convey these messages through simple visual associations. The company’s special feature is its craft line, which only uses whole milk with natural fat content. The decision to use a silhouette of an old style milk can was quite logical, because it is associated with natural produce and is a simple and understandable image known from childhood. The logo was created in the context of packaging design, to fit into the design organically and become part of a single holistic image.
Client — Radyvylivmoloko
CEO — Serhiy Hrysiuk
Development Advisor — Denys Silchenko
Head of Marketing — Iryna Vodiana
Concept & Design — Vataga Agency
Creative Director — Costya Khmeliuk
Art Director — Nazar Kumanovsky
Graphic Designer — Marta Khmarna
Project Manager — Ostap Malashnyak
