LAUTO (from latin lautus “clean, elegant, luxurious”) is a premium toothpaste created to preserve and enhance the beauty of your teeth. Peppermint extract soothes gums and freshens your breath, and a special formula gently cares for your sensitive teeth.
The basis of the visual idea were shiny mirror surfaces that reflect the light and give you a feeling of freshness and purity. This toothpaste is not only effective way to keep your teeth healthy but also the nice detail complementing the interior.
This is a concept design made for a competition.
Special thanks to Ilya Zherikov for creating such a wonderful font as Oks Free.