...............................................................................................................................................................................................The concept with this setup was to design an all-inclusive football experience for Guinness, which incorporated gaming and experiential, a VIP seating area, and a concert stage constructed around a 5-a-side football arena that would serve as the main area for the tournament.
Client brief included lots of colorful laser lighting and LED strips to give the space a futuristic feel, and that would also tie well into the branding look and feel specific to this campaign.
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